ABOUT PREMIER ATHLETICS

OUR HISTORY

Premier Athletics was conceptually founded in 1994 by George "Boog" Potter and Mike Martinez. They created the concept of Franchise Cheerleading Facilities in their MBA Class at the University of Tennessee. They started their first cheer team out of Knoxville Gymnastics Training Center, which was owned by Phil and Lisa Savage.

Potter and Martinez went on to eventually purchase KGTC in 1997, and the first official Premier Athletics facility was born. This location would later be known as the Knoxville North location. Phil and Lisa Savage are a huge part of the fabric of Premier Athletics today, and Lisa continues to teach classes and coach gymnastics at the West Knoxville Location.

In 1998 the Franklin, Tennessee facility opened, followed shortly after by the Murfreesboro, Tennessee location. Both locations are currently owned by Norman "Jay" Noffsinger.

 Stacy Rowe opened the Clayton, North Carolina location in 2001. She has since moved to Tennessee and is a part owner with Cole Stott in the Premier Athletics Brand. The Knoxville West location began in 2004.

In 2006 the Michigan location opened and is now owned by Rachele Frusti, followed by the Northern Kentucky location in 2007. From 2008 to 2012, locations in Lexington, Kentucky and Jacksonville, Florida opened.

The Columbia, Tennessee location, owned by Jay Carter, began in 2016, and Jay Noffsinger purchased the Crossville, Tennessee facility in 2021.

In 20 years Premier Athletics has been open in 5 different states in the North and Southeast, and has had 13 different locations. Their staff have trained thousands of cheerleaders, gymnasts, dancers and power tumblers! As a program Premier Athletics has collected hundreds of state, regional, and national titles, over 60 top 5 post season event titles, and over 25 top 5 world champion placements. Hundreds of Premier athletes have gone on to do some amazing things inside and outside the gym.

What we are most proud of is the positive impact we've had on the lives of the children in our communities. Whether it's class students or team athletes, we want to build confidence, inner strength, and perseverance by providing a positive experience for all who enter our doors.